LOCAL LEAD GENERATION CASE STUDY

+200 New Patients for a Dental Clinic in Argentina

Discover the hyper-local strategy that achieved a 4.0x ROAS and an ultra-low $16 CPL.

4.0x

Estimated ROAS

+205

New Patients

$16

Average CPL

89%

Lead Qualification Rate

01. The Challenge

The dental clinic faced several significant challenges prior to Nuevoads' intervention:

High Cost Per Lead (CPL): Previous campaigns resulted in a CPL exceeding $35 USD, affecting profitability.
Low Lead Quality: A high percentage of generated leads did not qualify or did not attend scheduled appointments.
Strong Local Competition: Difficulty standing out among numerous dental clinics in a competitive geographic radius.
Underutilized Platforms: Limited strategy on Google Ads and suboptimal use of Meta Ads for qualified lead generation.

Map with multiple location pins, symbolizing intense local competition

02. Our Hyper-Local Strategy

Nuevoads designed and implemented a multifaceted digital marketing strategy, focused on hyper-localization and lead quality.

Phase 1: Research and Planning (Weeks 1-2)

Digital Asset Audit & Competitor Analysis: Review of previous campaigns, website, social media, and local competitor strategies.
Buyer Persona Definition: Creation of detailed profiles for high-value services (e.g., dental implants, Invisalign, teeth whitening).
Advanced Conversion Tracking: Implementation of offline tracking for calls and form submissions that converted to actual appointments.

Phase 2: Campaign Implementation (Months 1-6)

Google Ads (Main Focus)

Local Search Campaigns: Precise geo-targeting (5-10 km radius) with high-intent keywords (e.g., "dental implants near [neighborhood]").
Performance Max for Local Services: Utilizing audience signals like website visitors and customer lists.
Display Retargeting: Targeting users who visited the site but did not convert with trust-building ads.

Meta Ads (Support & Lead Gen)

Lead Generation Forms: Optimized native forms to quickly capture contact details, segmented by local interests.
Message Campaigns (WhatsApp): "Send Message" CTAs to facilitate direct inquiries and scheduling.
Trust-Focused Creatives: Use of patient testimonials, images of the facilities, and the medical team.

03. Impactful Results

The meticulously executed 6-month strategy yielded outstanding results, significantly improving patient acquisition and profitability.

Campaign Performance Dashboard

Google Ads + Meta Ads | 6-Month Period

Total Investment

$4,500

Qualified Leads

280 ↑150%

Average CPL

$16.07 ↓54%

Estimated ROAS

4.0x ↑75%

"Digital ads were a struggle before them. Their local targeting cut our CPL by 45% and bookings soared in 60 days. Highly recommend!"

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