FASHION E-COMMERCE CASE STUDY
Scaling a Brazilian Fashion Brand to $1.2M Revenue
Discover the full-funnel strategy on Meta & Google Ads that achieved a 4.8x ROAS and a -35% CPA reduction in 8 months.
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Consolidated ROAS
Revenue Generated
ROAS Increase
CPA Reduction
01. The Challenge
Before partnering with Nuevoads, the brand faced significant scalability hurdles despite having a high-quality product and a growing market.
- Stagnant & Low ROAS: Despite considerable advertising investment, the Return on Ad Spend (ROAS) had plateaued at approximately 2.5x, severely limiting profitability and reinvestment capabilities.
- Over-reliance on Cold Traffic: The existing strategy was excessively focused on new customer acquisition (TOFU), resulting in low conversion rates and wasted ad spend on users not ready to buy.
- Lack of Advanced Segmentation: Campaigns lacked granular audience segmentation and effective dynamic retargeting strategies, missing opportunities to convert high-intent users and foster loyalty.
- Unoptimized Product Feeds: The product feeds for Google Shopping and Meta DPAs were not fully optimized, leading to poor ad relevance and performance in these crucial bottom-of-funnel channels.
02. Our Strategic Solution
Nuevoads implemented a comprehensive, data-driven full-funnel methodology to overhaul the brand's digital acquisition structure.
Phase 1: Deep-Dive Audit & Foundation Setup (Month 1)
- 360° Tech Audit: Thorough review of ad accounts, Google Analytics 4, Meta Pixel (CAPI), and Merchant Center to ensure pristine data accuracy.
- Feed Optimization: Restructured titles, descriptions, and custom labels in the product feed to improve relevance and click-through rates (CTR).
- KPI Definition: Established clear, segmented targets for ROAS, CPA, and volume by product category and funnel stage.
Phase 2: Full-Funnel Campaign Structuring (Months 2-3)
Meta Ads (Facebook & Instagram)
- TOFU (Awareness): Broad and interest-based targeting using video and static creatives to drive qualified traffic.
- MOFU (Consideration): Retargeting site visitors and social engagers with Dynamic Product Ads (DPA) showcasing viewed categories.
- BOFU (Conversion): Aggressive retargeting for Add-to-Cart and Initiate Checkout users with urgency-driven copy and incentives.
Google Ads
- Performance Max (PMax): Scaled using strong audience signals (customer lists, high-intent site visitors) and optimized asset groups.
- Search (Brand & Generic): Brand protection campaigns for high-intent capture, plus strategic generic keyword campaigns.
- Standard Shopping: Feed-based campaigns with smart bidding (tROAS) for granular control over top-performing products.
Phase 3: Relentless Optimization & Scaling (Months 4-8)
- Creative Testing: Continuous A/B testing of visuals, headlines, and copy to combat ad fatigue and improve CTR.
- Budget Allocation: Dynamic shifting of budget towards highest-ROAS campaigns and platforms on a weekly basis.
- LTV Focus: Implementation of post-purchase strategies to increase customer lifetime value and repeat purchase rate.
03. Outstanding Results
Our 8-month continuous management transformed the brand's unit economics and established a scalable engine for long-term growth.
Consolidated Performance Report
"Working with Nuevoads was a game-changer for our brand. Not only did sales increase significantly, but the efficiency of our advertising investment improved dramatically. The team is proactive, transparent, and purely results-driven. The 4.8x ROAS speaks for itself. Highly recommended!"
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